Sales | Retail
In the famous words of David Ogilvy “We Sell or Else”, a reminder that we are in the business of selling. An agency, no matter the size, shape or breadth, must always be looking to improve as a brand and increase its new business development and procurement if it wishes to survive. AAF-Orlando cares about the industry and hence invites you to learn new techniques for new-business development for your own agency on September 12 2013 with world-renowned consultant Michael Gass. Since 2007, he has helped all sorts of agencies, big and small, national and international, use their own content and social media to accelerate or refine their new-business tactics and procurement with key practices and proven techniques. Michael Gass has spoken in front of the 4A’s, Mirren New Business, TAAN, The Magnet Global Network, MCAN, DMA and now the American Advertising Federation of Orlando. What else do you need to know?
Being the founder of Fuel Lines, he has been rated one of the top marketing bloggers in Ad Age’s Power 150, so there will be valued and worthwhile content in our workshop settings. This is not about sharing your new client contacts but rather learning how to gather and garner new ones. So instead of only following Michael Gass on twitter, reading his blog or subscribing to his e-mail or app, take full advantage of your one-time chance to see him in-person and in a workshop setting in your own backyard courtesy of AAF-Orlando. In this shifting advertising and media landscape, who does not need extra assistance to get their “New Biz On”? We will help you to avoid the “or else”.
#GetYourNewBizOn #Sept12 #Fuellines #AAFOrlandoMembership has its privilegesBeing a member of AAF Orlando allows you to enjoy value and privileges no one else can, such as the now infamous promo code for this event. Enjoy $30 off the non-member price and for every ticket bought before September 6 gives you access to the 6p-9p reception/social with Michael Gass at One-Eye Jacks. (15 N Orange Ave, Orlando, FL 32801) Enjoy Happy Hour specials, networking and a chance to talk to Michael about how he got here and where are we going as an industry.
Visit EventBrite.com for pricing.