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Posted: March 01, 2017

Filet-O-Fish sales surge at McDonald's during Lent

SAN FRANCISCO, CA - APRIL 22: A sign is posted on the exterior of a McDonald's restaurant on April 22, 2015 in San Francisco, California. (Photo by Justin Sullivan/Getty Images)
SAN FRANCISCO, CA - APRIL 22: A sign is posted on the exterior of a McDonald's restaurant on April 22, 2015 in San Francisco, California. (Photo by Justin Sullivan/Getty Images)

By Fiza Pirani

The Atlanta Journal-Constitution

Every March, McDonald’s sees a surge in sales of its Filet-O-Fish sandwiches.

According to a company spokesman, it’s primarily because of Lent.

Nearly 25 percent of the sandwiches sold during the year are sold during Lent, which begins on Ash Wednesday and runs for 40 days, ending just before Easter Sunday.

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The dish’s existence dates back to the 1960s, when Cincinnati franchise owner Lou Groen noticed a drop in sales on Fridays when his Roman Catholic customers were observing Lent. 

Groen convinced the food chain to launch a whitefish sandwich as an alternative menu item to its popular burgers.

>> Related: What is Mardi Gras, Ash Wednesday, and how do we celebrate? 

Since its inception, the wild-caught Alaska pollock fish sandwiches have become a McDonald’s staple.

Social media users are jokingly taking to Twitter to express their excitement for “Filet-O-Fish Season,” some celebrating the discounts that many McDonald's restaurants offer on the sandwich on Fridays during Lent. 

Take a look:


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