PLEASE REFRAIN FROM SMACKING YOUR KID UPSIDE THE HEAD IF YO HAVE TO HAVE THIS CONVERSATION!!!! YIKES!!!
Every parent has college majors that they WANT their kids to pursue . . . and others that make them nervous. So how would you feel about paying $100K for your kid to study . . . to become a “Social Media Influencer”?
(And yes, this is a real thing!!)
33% of Americans say they would NOT support their kid if they wanted to go to school for social media influencing . . . 43% say they WOULD . . . and 24% have no clue what to think about it. (Maybe they could be INFLUENCED?)
And this is rich: 22% of adults say THEY would be interested in enrolling in college to get a social media influencer degree themselves.
Here’s the bottom line: 32% of Americans now believe that social media influencing qualifies as a legitimate career. And 52% do NOT feel that way.
Naturally, younger Americans were more likely to say they can see it being a career than older folks.
That breaks down like this: 49% of Gen Z’ers say it is . . . 42% of Millennials . . . 32% of Gen X’ers . . . and just 19% of Boomers.
Social media influencers can be irritating and feel “fake” . . . especially while they’re trying to build their base of followers . . . but there’s no doubt that there can be money in it if you get big enough. For now, at least.
And let’s be honest: It’s basically a modern-day career in advertising or marketing, and it’s even more valuable if you’re able to spin it into things like PR, branding, design, and sales . . . and pick up A.I.-related skills.