Harriett’s Park Avenue Fashion Week (HPAFW), Central Florida’s most comprehensive annual fashion event, is looking for design students, fashion aficionados and anyone else who has what it takes to enter the HPAFW Emerging Designer Contest.
Contestants must submit three to five finished looks plus photos or sketches of additional designs to form a 10-look collection by August 29, 2011.
At least five semi-finalists will be chosen by a panel, which includes local fashion legacy and title sponsor, Harriett Lake, 2010 HPAFW Emerging Designer winner, Maria Roman, plus fashion stylists, fashion editors and high-end fashion retailers.
Once notified, semi-finalists will have two weeks complete an additional look for a charity-related “Project Runway” type challenge. From the semi-finalists three finalists will be selected. Finalists’ final collections will be styled in individual editorial photo shoots provided by HPAFW.
One winner will be chosen from the finalists. On the night of the HPAFW fashion show, finalists will appear in a video featuring personal interviews and behind-the-scenes footage from the photo shoots. The previously determined winner will be revealed at HPAFW 2011 with his or her own personal runway show. The winner’s photo shoot will appear in an Orlando publication. They will also receive two VIP tickets, professional photographs of their runway show and the opportunity to carry their line in a boutique participating in HPAFW for one month, accompanied by a trunk show.